Jorge Montoya

Over 30 years of watchmaking experience, including 12 years with Rolex. Specializing in the service, repair, and restoration or modern and vintage timepieces. All service work is backed by our warranty.

Expert Watch Service and Repair

Every watch is carefully evaluated and serviced with attention to precision, reliability, and respect for the timepiece. From routine maintenance to complex repairs and vintage watch restoration, each watch receives an individual assessment.

Need a service for your watch?

Please submit a Service Request with information about your watch and the work needed. We will review your request and respond as soon as possible.

AWCI Member • NAWCC Business Member

Experience & Credentials

30+ Years of Watchmaking Experience

WOSTEP Trained • 12 Years with Rolex • Swatch Group Certified

Jorge Montoya’s passion for watchmaking began at the age of seven. Since then, he has built more than 30 years of professional watchmaking experience, including 12 years as a watchmaker with Rolex in the United States.

A graduate of the prestigious WOSTEP watchmaking program in Switzerland, Jorge has extensive experience servicing and restoring Swiss, German, French, Japanese and vintage timepieces.

From modern luxury watches to rare vintage movements, each timepiece is approached with the same attention to detail, precision and respect for its originality.

Brands We Service

With decades of experience across modern and vintage timepieces, we service a wide range of Swiss, German, American and Japanese watches.

Rolex • Tudor • Omega • Breitling

Longines • Rado • Hamilton • Universal Genève

Mido • Tissot • Seiko • Citizen and more.

Service availability depends on the movement, condition, age, and parts availability. Please submit a Service Request to confirm service availability for your watch.

What People Are Saying

“I've been using Montoya Watch Service Center for restoration and refurbishment of all my vintage pieces for what seems like forever! Jorge has always taken care of my watches like they were his own. He's done maybe 50 watches for me over the years, and all the results have been fantastic.”

— Joe Miller

“Jorge and his team are just simply the best. Great attention to detail and most importantly, great attention to his client has earned him my business. He took care of two of my most treasured time-pieces and restored them to their out of the box glory. Do not hesitate to contact him, he will take care of you and your watches as if you were family and the watches were his own.”

— Gabriel Donate

“Where do I begin? Jorge at Montoya is synonymous with excellence to the highest degree. If you’re looking to get your watched service, whether it’s a $100 seiko or $10,000 Rolex Jorge takes the utmost care and precision with every watch.”

— Richard Luu

“Jorge has been my go-to for a couple of years now. I take my Rolex watches for him to service. Jorge has years of experience working for Rolex Service Center Beverly Hills, and he's taken those years of training and experience to his own independent practice as a watchmaker. I've personally seen his shop and his equipment, all of which are top Swiss equipment which most of the leading Swiss watch brands require to be an authorized service center for their watches”

— Angela L.